When I was a kid pink was for Barbie and her Malibu Dreamhouse. It was prissy and frivolous. It was Paris Hilton. To put it bluntly, cool girls didn’t wear pink.
Of course, the message that “girly things” are lame goes beyond pink. Early in my career, a job sent me to a corporate training session to help me get rid of my female speech patterns like “vocal fry.” The lesson was simple, the less you talk like a girl the more seriously you’ll be taken. “Girly things are weak” was so internalized that I never even questioned it. I just “Leaned In.”
Which is why I was surprised when pink in all its stereotypical girliness started showing up everywhere. Rebranded as “Millennial Pink” in a post-election world, pink suddenly felt modern and bold. The new pale hues held a tension both feminine and feminist.
Having avoided pink since I was eleven I find myself craving pink things. Maybe it’s because this new pink feels like a choice. It’s not a color you’ve been told you have to like because it’s for girls – it’s for everyone.